Volvo Rolls Out Its All-Electric EX90 SUV in the U.S. and Europe

Volvo has officially begun delivering its highly anticipated electric SUV, the 2025 EX90, to dealerships across the United States and Europe, with Canada following soon. This marks a pivotal moment in Volvo’s journey towards becoming a fully electric car manufacturer, with the first wave of customers expected to receive their vehicles by the end of the month. This launch signals the brand's commitment to sustainability, safety, and advanced technology, all wrapped up in the EX90's sophisticated design.

A New Era of Technology and Sustainability

The 2025 Volvo EX90 heralds a new chapter for the brand, combining cutting-edge technology with an environmentally conscious approach. As the first vehicle from Volvo powered by a core system featuring AI-driven computing on the NVIDIA DRIVE platform, the EX90 stands out as a leader in both performance and user experience. In addition to its AI computing power, it also utilizes the Snapdragon Cockpit Platform, ensuring seamless connectivity and responsiveness for drivers and passengers. Volvo's in-house engineering team developed the software that powers the SUV, allowing for fine-tuned integration between hardware and software, setting the EX90 apart from its competitors.

Advanced Safety Features Set a New Benchmark

Safety has always been a cornerstone of Volvo’s identity, and the 2025 EX90 takes this to the next level. With the integration of advanced sensors, including Luminar's cutting-edge lidar technology, the SUV aims to elevate safety standards across the automotive industry. This sensor array helps create a safer driving experience, improving hazard detection and enhancing vehicle autonomy. Along with its safety features, the EX90 offers an impressive electric driving range of up to 600 km, depending on the region, making it a strong contender in the growing EV market.

Innovative Bi-Directional Charging

Notably, the 2025 EX90 is also Volvo’s first vehicle to introduce bi-directional charging capabilities, a feature that allows it to connect with the power grid. This innovative function not only benefits individual owners but also supports a broader shift towards sustainable energy use by allowing the vehicle to serve as a power source in certain scenarios.

A Real-World Test Drive by Volvo’s CEO

Volvo CEO Jim Rowan personally put the EX90 to the test during a 950-km road trip across the U.S. He praised its driving performance, particularly noting the cabin’s remarkable quietness, the quality of the sound system, and the overall smooth handling. Rowan also commended the vehicle's cutting-edge user interface, which integrates advanced driving technologies for a streamlined experience. Journalists from around the globe were also invited to test drive the EX90 in Los Angeles, giving media representatives the opportunity to experience the SUV's innovative features firsthand.

State-of-the-Art Manufacturing in the U.S.

Manufacturing of the 2025 EX90 has commenced at Volvo's state-of-the-art plant in Charleston, South Carolina. To accommodate this new model, the facility has seen significant upgrades, including the installation of a new battery pack production line and enhancements to its body and paint shops. These improvements have increased the plant’s production capacity, enabling it to produce up to 150,000 units annually.

Continuous Improvement with Over-the-Air Updates

One of the standout features of the EX90 is its capability for over-the-air software updates, facilitated by an always-on 5G connection. This means the vehicle can continuously evolve, receiving performance upgrades and new functionalities without requiring a trip to the dealership. Additionally, for audiophiles, the 2025 EX90 offers an exclusive Abbey Road Studios Mode through its optional Bowers & Wilkins sound system, delivering an immersive audio experience that brings the legendary studio’s sound to the cabin.

Global Rollout and Future Plans

As the global rollout continues, Volvo plans to ramp up deliveries to additional markets, with expectations to reach more regions by early 2025. The EX90’s launch is a critical part of Volvo’s broader strategy to transition to a fully electric lineup, and its success will likely play a key role in shaping the future of the brand.